1
Open → camera
Snap any meal
Breakfast, lunch, snacks, dessert, packaged food, or drinks. Pip helps you hold still — then we estimate added sugar as an honest range, not a fake precise number.
Coming soon to iOS · US waitlist
Snap any meal.
Earn dice. Build Tokyo.
Open the camera → snap any meal, snack, or drink → earn dice → build cozy food streets. A photo-first Monopoly-style board game that helps you quietly cut added sugar — without shame.
🎲
+3 dice for a smart swap
🍡
Pip’s ready when you are
How it works
One snap. One move. A town that grows.
Every meal becomes a turn. Better choices earn better dice — but every honest log still rolls Pip forward.
2
Your move
Choose & earn dice
Enjoy as-is (1 die), go smaller / half-sweet (2), or swap it (3). There’s no wrong answer — sweet days still count and still move you.
3
Board → town
Build Tokyo streets
Roll, land on cozy shops, draw Swap cards, and open food streets. Light the Sakura Pagoda, then unlock New York — and beyond with Plus.
City 1 · Free forever
Meet Tokyo — your first food board
Four streets inspired by everyday Japanese eats that aren’t built on sugar: Asakusa, Shimokitazawa, Toyosu Market, and Yanaka. Shops are generic — no real brand logos.
- ✓ 24 tiles, positive events only Swap cards, mini-games, coin fountains — never jail, never steal, never punish.
- ✓ Open shops & light the landmark Collect coins from real meals, upgrade stalls, and unlock the Sakura Pagoda.
- ✓ Dice come from life — not a timer No hourly refill grind. You open Swapling when you eat.
Built to be honest
Warm habits. Clear ranges. Zero guilt.
Swapling is a lifestyle & habit tool — not a clinic. Estimates are ranges. Whole fruit and plain milk don’t count as added sugar.
Sugar honesty
We count added / free sugars. Photo guesses show ≈ ranges with sources or “est.” — never pretend precision.
No punishment
Over today’s gentle goal? Still rolls. Bounce-back bonuses turn the next step into a win, not a streak break.
All foods welcome
Not a drink-only tracker. Meals, snacks, desserts, barcodes, and labels all feed the same playful loop.
Early signal
What we’re aiming for
We’re validating demand before building the full app. The quotes below are examples of the tone we want — not real reviews yet.
Honest placeholder: No paid testimonials or fabricated star ratings. When TestFlight feedback lands, we’ll replace these with real quotes from waitlist members.
“I actually open it before I sip — because the camera is the home screen, not a chore buried in a menu.”
— Example waitlist note
“Finally a sugar app that doesn’t yell at me. Sweet days still get dice. That alone made me stick with it.”
— Example waitlist note
“Building Tokyo streets after lunch is weirdly motivating. Monopoly vibes, but for better choices.”
— Example waitlist note
Pricing preview
Play free. Go further with Plus.
Cities 1–2 stay free forever. Plus unlocks from City 3 (Paris) onward — no dice shops, no ads-for-rolls, no dark-pattern countdown deals.
Free
$0 forever
Full camera loop + two cities to master.
- Snap any meal, snack, or drink
- Honest added-sugar ranges
- City 1 Tokyo & City 2 New York
- Shops, Swap cards, weekly quests
- Daily AI snaps with a fair cap
Tokyo
New York
Join free waitlist
Plus · Annual
$49.99 / year
≈ $4.17/mo · 7-day free trial (default pick).
- Everything in Free
- Cities 3–6 starting with Paris
- Season tracks, sticker books & skins
- Unlimited AI recognition (fair use)
- Longer trends & monthly recap stories
Paris
Seoul
Mexico City
London
Join the waitlist
Plus · Monthly
$9.99 / month
Flexible month-to-month. No trial — annual is the better deal.
- Same Plus cities & seasons
- Cancel anytime in App Store
- No loot-box monetization
- We never sell dice or coins
FAQ
Straight answers
How honest is the sugar estimate?
Photo estimates are ranges, not medical measurements. We count added / free sugars (whole fruit and plain milk don’t count). Packaged items can use barcode or label for higher confidence. Always: “Estimates, not medical advice.”
Do I get punished for eating something sweet?
No. Enjoy-as-is still earns a die and moves Pip. Smaller / half-sweet and swaps earn more dice — that’s encouragement, not a penalty. Over your gentle goal is okay; it still rolls.
Is this only for drinks like boba and soda?
No. Swapling is built for all foods and drinks — breakfasts, meals, snacks, desserts, packaged foods, and beverages. Sugary drinks are a great onboarding scene, not the only thing you can log.
What’s free vs Plus?
Free includes the full snap → choose → roll loop plus Cities 1–2 (Tokyo, New York). Plus starts at City 3 (Paris) and includes later cities, season tracks, and expanded AI / trends. Annual Plus is $49.99 with a 7-day trial; monthly is $9.99.
Will you sell dice or show ads for rolls?
No. We don’t sell dice, coins, or stars. No ads-for-rolls. No multiplier betting. Subscription is the product — the game stays cozy.
Is Swapling medical advice?
No. Swapling is a habit and lifestyle game. It does not diagnose, treat, cure, or prevent any disease. If you have a medical condition, talk to a qualified professional.
You’re on the list
Thanks — we’ll email you when Swapling is ready for early access. Pip can’t wait to roll with you.
Early access
Join the waitlist
Be first to TestFlight. Tell us you’re hungry for a kinder way to cut added sugar — we’ll only email launch updates.